The Sohos Ltd. originally was formed to provide translation services (Japanese & foreign languages) associated with various industrial literature, including computers and other technological fields. In connection with this business, the company established relationships with many businesses and acquaintances abroad. On the other hand, some among us may get the impression that the true image of Japan and Japanese has not really been properly understood by foreigners even though Japan is said to be one of the world's most advanced industrial nations. We believe one of the underlying reasons why others get a misleading impression of Japan and the Japanese people is a failure to disseminate adequate intelligence overseas. In trade relations with overseas, although a enormous amount of and various types of Japanese products have been exported to foreign countries, the intelligence activities required to deliver international relations is still deemed insufficient.

Such background circumstances motivated us to open "Iroha-Dou" shopping website, which introduces handpicked traditional Japanese artworks, articles of daily use and scenic sites to interested parties from all over the world.